Audience affects the language you use because you want to make sure that they understand you. You wouldn’t speak Mandarin to a bunch of Hispanics. But audience dictates more than just which language you speak, audience determines what kind of vocabulary and phrasing you use.
Do you use elevated highly-educated language, or do you use simple child-like vocabulary?
Do you reference certain animals, or technical terms?
Audience is a large part of the diction choices. What are you trying to convey to the audience? Are you trying to be personable, persuasive, or accusing?
Every aspect of language used is determined by audience.
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