What is visual rhetoric?
Visual rhetoric is the use of an image to convey a message to persuade someone of something. The most blatant use of it would be propaganda. Certain people or nationalities depicted in the manner the artist wants people to see them. Characters or animals named after ideas or corporations. Visual rhetoric can be very compelling especially if introduced slowly and gradually. Look at how much Hitler got away with.
How can an image be a text?
We gather information through sight. The person who took or created the image saw something they wanted others to see. Pictures contain a message that someone wanted conveyed. As stated in On Photography “Photographs really are experience captured.” And that is what written texts are as well. “It means putting oneself into a certain relation to the world that feels like knowledge- and, therefore, like power.” They are bought sold and valued much like written texts as well as most commonly put in book collections.
How can images and words work together?
Images and words complement each other. What one cannot express the other can or at least does a better job of it. Photographs can back up words when it comes to reports, descriptions and many other things. Sometimes images can point us in the direction of something important that we research through words.
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